Our Team
Business Development & Marketing Director
Hyper-organised and a secret tech nerd, Sarah is known to embrace any new tool that makes life more productive. She and her team are responsible for COEL’s business and reputational growth.
My Business Development & Marketing career pre-dates websites, when marketing was about printed brochures and direct mail (shh! I’m not really that old!).
Most of my professional career was spent in digital marketing agencies in London, where I managed a team of Account Managers and delivered countless websites and digital campaigns. After a ten year stint as a Marketing Consultant, a chance introduction led me to COEL.
Family is everything to me. I live in rural Cambridgeshire with my husband and two children. Despite always complaining that I miss London, I love living in the countryside and being so close to Cambridge. When I’m feeling active, you will find me swimming some lengths of my local pool (where I do my best decision-making!) or planning my next international trip, ideally in the sunshine.
Sarah trained as an Advanced Scuba Diver – despite having a fear of fish as a child!
Sarah has a BA in English & Media Studies and over 20 years’ experience in marketing. She has been a senior leader across agency, consultancy and in-house. A naturally inquisitive person, Sarah is particularly motivated by the decisions people take when interacting with brands, both face-to-face and online. This has led her to a passion for the psychology of customer experience and content marketing, as well as strategic business development and social selling.
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