Our Team
Head of Business Development
Heading up our Business Development division here at COEL, meet the meticulous, sports-mad Ash Hovells.
I left school with the plan to have a trade, perhaps a plumber or carpenter, and whilst looking for courses and apprenticeships I got a job in Cambridge working for a furniture and stationary company. I really enjoyed it, and then found myself at COEL within a few years and haven’t looked back since.
With over 20 years’ experience in the industry, and a background that spans both operational delivery and client support, my role now centres on identifying opportunities that help organisations get more from their workspace. I enjoy partnering with clients early in their journey, exploring challenges and shaping solutions that add real value from concept through to completion.
Family-man and life-long Man Utd fan. I’m pretty obsessed with sports in general and also love a bit of golf… oh, and dog walking!
As Head of Business Development, Ash leads COEL’s approach to building strong client relationships and shaping the early stages of workplace projects. His role centres on understanding organisational goals, identifying opportunities for improvement, and guiding clients towards solutions that support the way they work. Drawing on over 20 years of industry experience, Ash brings strategic insight, operational knowledge and clear communication to every conversation, ensuring clients feel supported from initial discussion through to project delivery.
